General care
All our designs are made to last as long as possible. How you wash and care for your products is crucial to the longevity of each item. In general we wash clothes a lot more than is necessary. We recommend washing all our designs as little as possible as each wash creates friction which will wear the product down quicker.
We recommend a cold hand wash for all of our designs rather than machine washing them. Air dry & never tumble dry. If ironing turn inside out & use a low heat.
Always follow the specific care instructions for each product, these can be found on the product page and on the care label of the product.
Denim Care
Most of our jeans are made from end-of-line raw denim that would otherwise go to landfill. Raw denim is denim in its purest form, it hasn’t gone through any pre-washing or shrinking processes (making it even better for the environment). Raw denim can feel stiff at first but loosens up as it is broken in. So if your new purchase feels a bit rigid on the first wear don't worry.
Raw dyed denim, particularly dark wash denim, can bleed dye with its first wash or contact with moisture. To avoid dye transfer or running we recommend washing on it's own, before it's first wear.
For some of our very dark and black denims avoid making contact with light coloured surfaces & clothing before washing.
If you are concerned about dye transfer or want to prevent the colour from fading, you can set the dye in raw denim by soaking in a mixture of cold water, salt and vinegar. After soaking for about an hour, rinse with cold water (until the vinegar smell is gone) and hang dry.
After the first wash we recommend washing as little as possible, denim does not need to be washed very often at all. Deal with any small marks or stains by spot cleaning them. To prevent denim from fading we recommend washing inside out.
Shiny Denim Care
Our shiny denims are made from cotton denim with a high quality gloss finish. They may lose some of their gloss with the first wash however they are specifically made to be over glossy pre-wash in order to account for this. Avoid any heavy scrubbing of these denims as too much friction may remove the gloss coating.
Linen Care
All linen can shrink by 3-10% with it's first wash. Hand wash cold and do not wring out linen after washing as this can misshape it. Air dry by hanging the product flat
Wool Care
Wool is naturally self cleaning and should be washed as little as possible. When washing, hand wash cold and air dry. Air wool products out in-between wears as this allows the product to refresh and gives the fibre time to recover and return to its original shape.
