wash & care instructions

General care

All our designs are made to last as long as possible but how you wash and care for your purchase is crucial to its longevity.

In general we wash clothes a lot more than is necessary. We recommend washing all our designs as little as possible as each wash creates friction which will wear the product down quicker. We recommend a cold hand wash for all of our designs rather than machine washing. Air dry & never tumble dry. If ironing turn inside out & use a low heat.

Always follow the specific care instructions for each product, these can be found below, on the product page and on the care label of each product.

Denim Care

(the denim slouches, the skater jean & shorts & the denim roman trousers)

Most of our jeans are made from end-of-line raw denim that would otherwise go to landfill. Raw denim is denim in its purest form, it hasn’t gone through any pre-washing or shrinking processes (making it even better for the environment). Raw denim can feel stiff at first but loosens up as it is broken in. So if your new purchase feels a bit rigid on the first wear don't worry.

Like all our designs we recommend hand washing your denim purchase in cold water to avoid any shrinking. If you do choose to machine wash choose a cold and delicate cycle and turn the garment inside out to prevent fading. Please remember that raw denim has not been pre-shrunk so washing in higher temperatures will cause the denim to shrink more than usual.

Raw dyed denim, particularly dark wash denim, can bleed dye with its first wash or contact with moisture. To avoid dye transfer or running we recommend washing on it's own, before it's first wear. For some of our very dark and black denims avoid making contact with light coloured surfaces & clothing before washing.

If you are concerned about dye transfer or want to prevent the colour from fading, you can set the dye in raw denim by soaking in a mixture of cold water, salt and vinegar. After soaking for about an hour, rinse with cold water (until the vinegar smell is gone) and hang dry.

After the first wash we recommend washing as little as possible, denim does not need to be washed very often at all. Deal with any small marks or stains by spot cleaning them. To prevent denim from fading we recommend washing inside out.

Linen Care

(the linen slouches, the vita dress in grey & the charlie top in herringbone linen)

All linen can shrink by 3-10% with it's first wash. Hand wash cold and do not wring out linen after washing as this can misshape it. Air dry by hanging the product flat.

Wool Care

(the vita dress in blue check, the roman trouser in blue check, the slouch in stone check & the charlie tops in check)

Wool is naturally self cleaning and should be washed as little as possible. When washing, hand wash cold and air dry. Air wool products out in-between wears as this allows the product to refresh and gives the fibre time to recover and return to its original shape.

Loopback cotton

(the mooch set)

Loopback cotton is smooth cotton on one side and soft build-ups of yarn on the other (loopback). The loopback part (which is on the inside) provides the insulation and the moisture wicking properties that make it perfectly suited to streetwear (such as our mooch set). We recommend hand washing all our products cold to preserve them for as long as possible however if you need to wash your mooch set in the machine you can. We recommend turning it inside out and washing on a 20 degree cycle either by itself or with similar colours. Spot clean any marks or stains with warm soapy water rather than washing the whole product.

Shiny Denim Care

(the slouch in shiny denim)

Our shiny denims are made from cotton denim with a high quality gloss finish. They may lose some of their gloss with the first wash however they are specifically made to be over glossy pre-wash, in order to account for this. Avoid any heavy scrubbing of these denims as too much friction may remove the gloss coating.