Sustainability in Mens Fashion

Loop by K&R #1

The truth is, the menswear industry has often lagged behind womenswear when it comes to conversations about sustainability. For years, sustainable and ethical fashion has been dominated by womenswear.

Why?

Various studies and industry reports consistently reveal that women are more concerned about ethical issues within the fashion industry and, as a consequence, more engaged in sustainable fashion than men. The fashion industry has traditionally marketed sustainability to women since the market is bigger, faster moving and more trend driven. As a result, the environmental impact is more obvious.

For men, sustainability often feels secondary. Most wardrobes are built on function and price and, in general, they shop less frequently than women. The limited choice makes it harder for men to engage, and most fast fashion aimed at men prioritises cost and convenience.

a gap in the market?

Compared to womenswear, slow fashion brands catering to men are rare. But the demand is growing. Pieces like raw denim jeans, heavyweight shirts and versatile layers made from natural fabrics are becoming more popular. Many men care less about the environmental aspect of slow fashion and more about longevity, craftsmanship, and timeless style.

is unisex the answer?

One way to fill the market gap is to create more pieces designed to work across genders. With gender norms becoming increasingly blurred as societies evolve, unisex clothing is becoming more and more popular. There are many environmental benefits to unisex clothing; it cuts down on duplicate production and makes each garment more versatile. A single adult unisex clothing item can be shared, resold, or repurposed more easily, helping it stay in circulation longer and reducing waste.

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