Below, we outline our approach to designing and producing our clothing.

As a fashion brand creating new products, we recognise our contribution to ongoing textile waste and the impact of producing new garments in a world where there is already more than enough clothing.

If you have any questions or suggestions after reading, please feel free to email us at hello@kandrlondon.com

K&R started as a vintage clothing brand and we use our experience with vintage clothing and the unique perspective we have gained from it to inform our design process. We have seen firsthand how fashion has evolved throughout the decades: what has been overproduced, only to be discarded a few years later, and what has truly stood the test of time. With that in mind, all of our products go through a considerate and detailed design process.

All of our garments are manufactured locally, in our London factories, apart from our knitwear which is manufactured in Manchester (UK). Local production means that we are able to regularly visit our factories to oversee the production process from start to finish, ensuring our products are quality checked throughout. Regular visits also mean that we maintain strong relationships with the people that work there.

Around 60% of the fabrics we use are deadstock. These are leftover, unused materials from larger production runs that would otherwise go to waste.

By prioritising deadstock, we aim to reduce textile waste, limit demand for newly produced fabrics, and avoid contributing to the large volumes of unused material already held in warehouses or sent to landfill. We recognise that “deadstock” can be a loosely defined term within the industry, and that its meaning is sometimes disputed. We also acknowledge that tracing the full origin of these materials can be challenging.

In addition, approximately 95% of our fabrics are natural. Most of our designs are made using cotton, wool, or linen - materials we value for their durability and potential for a lower long-term environmental impact compared to many synthetic alternatives.

Where possible, we work closely with local companies, often small, family-run businesses, to produce our fabrics outside of deadstock. This includes our Irish-heritage linen, British-woven wool, and British-made jersey. By doing so, we support independent makers and help preserve long-standing traditional techniques within the textile industry. Keeping the British textile industry alive is deeply important to us.

Currently, the only non-deadstock and non-natural fibres we use are polyester for the faux fur trim on our Slouch Jacket, and lyocell for our Peter Trousers.

We produce all our items in small runs to avoid overproduction and minimise waste.

Many of our products are only available on pre-order. This allow us to judge the demand for our products before we go into production, preventing us from unnecessarily overproducing clothes that may not sell. Pre-order also allows customers to make more mindful choices about what they buy.